Higher Diploma Thesis at the College of Administration and Economics, University of Mosul, Explores the Impact of Service Re-Engineering on Enhancing Customer Citizenship Behavior

2025-11-19T17:26:25+00:00

The Department of Industrial Management at the College of Administration and Economics, University of Mosul, held on Wednesday, November 19, 2025 a discussion in Hall No. (1) for the Higher Diploma thesis titled: “Service Process Re-Engineering and Its Impact on Enhancing Customer Citizenship Behavior.” The study, submitted by Hassan Rafid Mahmoud, examined the nature of the relationship between service process re-engineering and customer citizenship behavior, and explored how this relationship influences the enhancement of positive customer behaviors. The research also aimed to establish a clear theoretical framework for the study variables, their dimensions, and implications, contributing to a better understanding of [Read More]