University of Mosul – College of Administration and Economics – Department of Marketing Management Discusses Master’s Thesis on the Impact of Omnichannel Marketing Strategies in Building the University’s Digital Image
zaidalmahrooq2026-07-23T20:35:45+00:00The Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed on Thursday, July 23, 2026, the discussion of the Master's thesis titled "The Impact of Implementing Omnichannel Marketing Strategies in Building the Digital Image of the University of Mosul: A Study on the Mediating Role of Perceived University Brand Equity," submitted by the student Banan Niamat Najm Al-Din Al-Ramadhani, in Discussion Hall No. (1). The study aimed to analyze the impact of integrated omnichannel marketing strategies in building the digital image of the University of Mosul, test the mediating role of perceived university brand equity [Read More]
