The Scientific Output Marketing Unit serves as a vital link between academic research achievements and the productive and social sectors. It is dedicated to transforming ideas, innovations, and patents into projects and services with tangible economic and practical value. The unit aims to enhance investment in knowledge and support the national economy by marketing the academic and athletic expertise available within the college.

Head of the Unit: Dr. Zaid Abdul-Sattar.

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Duties and Responsibilities

I. Strategic Planning

• Identifying marketable outputs (research, patents, applied models, and policies).

• Analyzing target audiences (academic, industrial, health, athletic, and educational sectors).

• Formulating simplified scientific messaging tailored to different demographics.

• Aligning marketing efforts with University/College goals and global rankings.

II. Scientific Promotion & Academic Media

• Publishing research in indexed and high-impact journals.

• Preparing executive summaries (Policy Briefs / Research Highlights).

• Managing scientific presence via official websites and academic platforms (ResearchGate, Google Scholar).

• Documenting achievements using professional scientific communication methods.

III. Partnerships & Knowledge Transfer

• Connecting researchers with the public and private sectors.

• Marketing applied research as practical solutions for institutions.

• Supporting research contracts and scientific consultancy.

• Activating Technology Transfer and Innovation (TTO) offices.

IV. Intellectual Property (IP) Protection

• Registering patents and copyrights.

• Organizing policies for financial and scientific benefit-sharing.

• Raising awareness among researchers regarding their legal rights and preventing unauthorized exploitation of scientific outputs.

V. Institutional Reputation & Rankings

• Increasing citation rates and supporting indicators for QS, Scopus, and Web of Science.

• Highlighting distinguished researchers and research teams.

• Linking scientific outputs to community service and sustainable development.

VI. Societal & Developmental Impact

• Transforming research results into public policies, training programs, and instructional manuals.

• Addressing community issues (Health, Sports, Education, Environment).

• Supporting the concept of the “Productive University” rather than a consuming one.

VII. Monitoring & Evaluation

• Measuring Impact Metrics (scientific and applied impact).

• Analyzing engagement and dissemination levels.

• Developing strategies based on feedback and preparing periodic reports for decision-makers.