25 September، 2023

discussion

Doctoral thesis in the private law branch on marketing health products and services/comparative study,,,
On Tuesday, September 19, 2023, the Private Law Branch at the College of Law at the University of Mosul discussed a doctoral thesis on the marketing of health products and services/a comparative study, part of which was attended by Professor Dr. Qusay Kamal al-Din al-Ahmadi, President of the University of Mosul, Professor Dr. Osama Ismail al-Mashhadani, President of Nineveh University, and Professor Dr. Khalaf Ramadan. Muhammad, Assistant Dean for Administrative and Financial Affairs at the College of Law, and a number of members of the Council of the University of Mosul and the College of Law.
The thesis submitted by student Niamat Muhammad Mustafa in the private law branch dealt with marketing, which almost no commercial activity is devoid of. The sales process, despite its importance, represents only the shell of marketing activity, and in the absence of legal regulation of its rules and provisions in general, the matter becomes more This is complicated for health products and services, especially since there are conflicting interests that must be reconciled and balanced, taking into account the provision of the necessary protection for the consumer, independent of that established under the general rules. Despite the abundance of health legislation, it has not provided an integrated legal organization commensurate with the status and importance that the process has. Marketing and its subsidiary activities, such as promotion, advertising, pricing and distribution.
The thesis aims to demonstrate that the marketing of health products and services has not reached the scope of scientific research in terms of legal aspects, and there is no legal regulation that frames it in an integrated manner. Although providing health care to individuals is a right guaranteed by national and international legislation, they differed in defining its scope and the mechanisms for ensuring this right. The parties to the marketing relationship in the scope of health products and services are based on two parties, namely the marketer and the health care specialist, and the consumer is absent from it, and the product does not appear in it except indirectly, which requires imposing additional protection for the consumer.
The discussion committee was chaired by Professor Dr. Mustafa Nateq Saleh, the membership of Professor Dr. Medhat Saleh is absent, Assistant Professor Dr. Bushra Khaled Turki, Assistant Professor Dr. Isser Essam Daoud, Assistant Professor Dr. Rayan Hashem Hamdoun, membership and supervision by Assistant Professor Dr. Muhannad Ibrahim Ali.

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