On Thursday, July 16, 2026, the Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed the discussion of the Master’s thesis titled “Spatial Considerations for Developing Residential Complexes and Their Impact on Consumer Preferences in the Real Estate Sector”, submitted by the student Ibrahim Raad Mohammed Zaki Al-Mashhadani, in Discussion Hall No. (1).

​The study aimed to encourage and motivate the managements of real estate organizations to adopt the philosophy of spatial considerations and understand consumer preferences, contributing to enhancing the marketing efficiency of real estate products, and developing residential projects in line with consumers’ needs and expectations, leading to achieving a competitive advantage in the real estate market.

​The study reached a number of conclusions, most notably the existence of a significant positive impact of spatial considerations in their various dimensions on consumer preferences, which confirms the importance of considering spatial factors when planning and establishing residential complexes, due to their active role in enhancing the attractiveness of real estate projects and increasing their chances of success in the market.

​The discussion committee consisted of: Professor Dr. Darman Sulaiman Sadiq – Al-Hadbaa University / College of Administration and Economics – Chairman, ​Assistant Professor Dr. Ahmed Yousif Fathi Al-Bajari – University of Mosul / College of Administration and Economics – Member, ​Assistant Professor Dr. Hind Khidr Ahmed – University of Mosul / College of Administration and Economics – Member and Professor Dr. Munther Khidr Yaqoob – University of Mosul / College of Administration and Economics – Member and Supervisor.