College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The contribution of emotional buying behavior in reducing marketing risks ..An analytical study of the opinions of a sample of customers of some marketing centers in Mosul City”

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman, and the Dean’s assistants for scientific and administrative affairs.

The current study submitted by the student “Reem Nabil Hamed Al-Nuaimi”
In the Marketing Management Department to: Showing the important role of emotional buying behavior in reducing marketing risks, as the subject of marketing risks is one of the important things that are taken into account in the emotional purchase behavior of the consumer for fear of the possibility of the latter being exposed to some of these risks, as the main problem of the study lies in the extent to which the individuals surveyed are aware of the variables of the study.

The study concluded to the most important conclusions: the existence of a positive relationship between emotional buying behavior and marketing risks, indicating that changes in the level of emotional buying behavior will usually coincide with changes in the level of marketing risks, there may be a balance between the emotional and logical side of the decision-making process.

The discussion committee was headed by Prof. Dr. Raad Adnan Raouf, and the membership of Assistant Professor Dr. Munther Khader Yaqoub, and Assistant Professor Dr. Amer Fadous Atheeb from the University of Baghdad, and under the supervision and membership of Assistant Professor Dr. Zarzis Amir Abbas.