6 August، 2025
From Market Intelligence to Strategic Strength: The Department of Marketing at the College of Administration and Economics – University of Mosul Discusses a Master’s Thesis on Enhancing the Reality of Industrial Marketing
The Department of Marketing at the College of Administration and Economics – University of Mosul held on Wednesday, August 6, 2025, a discussion for the master’s thesis submitted by student Raghda Iyad Tariq, titled: “The Possibility of Utilizing Market Intelligence to Enhance the Reality of Industrial Marketing: The Mediating Role of Marketing Planning – An Analytical Study of the Opinions of a Sample of Industrial Organizations in Nineveh Governorate”. The discussion took place in Discussion Hall No. (1).
The study focused on leveraging market intelligence as an approach to enhance industrial marketing through the mediating role of marketing planning, given its impact on improving industrial performance and supporting organizational competitiveness. The results showed a significant impact relationship between market intelligence and industrial marketing when marketing planning was used as a mediator, affirming the importance of this approach in the business environment.
This research aligns with Goal 9 of the Sustainable Development Goals (Industry, Innovation, and Infrastructure), as it contributes to solidifying innovative marketing practices that increase the efficiency of national industries and support development pathways.
The examination committee consisted of: Prof. Dr. Raad Adnan Raouf – College of Administration and Economics / University of Mosul – Chair. Asst. Prof. Dr. Ahmed Diaa Al-Din Salah Al-Din – College of Administration and Economics / University of Anbar – Member. Lecturer Dr. Hind Khudhur Ahmed – College of Administration and Economics / University of Mosul – Member. Asst. Prof. Dr. Bashar Dhakir Saleh – College of Administration and Economics / University of Mosul – Member and Supervisor.
