The Department of Industrial Management at the College of Administration and Economics, University of Mosul, discussed the doctoral thesis tagged “The mediating role of the customer’s voice in the relationship for generation leadership marketing strategies and re-engineering production processes / a field study in the State Company for Electrical and Electronic Industries”.

Part of it was attended by the Dean of the College, Prof. Sinan Zuhair Mohammed Jameel, and the Assistant for Administrative Affairs.

The current study targeted … Which was submitted by the student “Khader Khalil Sheikho Al-Jarjari” in the Department of Business Administration to: Indicating the level of direct and indirect impact of generation leadership marketing strategies in re-engineering production processes through the mediation of the customer’s voice in the General Company for Electrical and Electronic Industries as a field of study.

The study reached a set of conclusions, the most important of which are: the existence of a statistically significant impact of generation leadership marketing strategies in re-engineering production processes in terms of their dimensions, and the study also proved the existence of an indirect significant effect of the independent variable in the dependent variable.

The discussion committee was headed by Prof. Dr. Alaa Abdel Salam Yahya, with the membership of Prof. Dr. Khaled Abdullah Ibrahim from the University of Fallujah, Prof. Dr. Alaa Haseeb Abdel Hadi, Assistant Professor Dr. Omar Ali Ismail, Assistant Professor Dr. Bashar Zakir Saleh, and the membership and supervision of Prof. Dr. Raad Adnan Raouf.