BP – Department of Marketing Management

Bologna Process

نظام مسار بولونيا

Department of Marketing Management

The Bachelor of Science (B.Sc.) in Marketing Management at the University of Mosul is a four-year, full-time undergraduate program comprising 240 ECTS credits, aligned with the Bologna Process. The program provides students with a solid foundation in the principles and fundamental concepts of marketing, followed by advanced study in marketing disciplines. It also includes contemporary marketing studies that keep pace with commercial developments, market trends, and consumer behavior toward products and brands. The curriculum integrates theoretical knowledge with laboratory experiments, field training, research activities, and project-based learning to develop both theoretical and practical competence. Graduates acquire the analytical, practical, communication, and problem-solving skills necessary to market products and brands and build sustainable business relationships with organizations, institutions, and individuals. The program also prepares graduates for lifelong marketing activities and the application of its learning objectives and outcomes, as well as for pursuing postgraduate studies. Furthermore, it fosters ethical responsibility, teamwork, innovation, and a commitment to serving the needs of the community and supporting sustainable development.

For more details, please visit the following link: https://drive.google.com/file/d/12hDTNRDRlmuqmyrN9nQ4sHu1zP_8jIeq/view?usp=sharing  and Vision, Mission, and Goals – Department of Marketing Management – College of Administration & Economics.

The Marketing Management Program aims to:  

  1. To prepare graduates with advanced marketing competencies capable of analyzing markets, understanding consumer behavior, and making data-driven and knowledge-based marketing decisions.
  2. To develop educational content and curricula that keep pace with digital transformations and modern trends in marketing thought and practice, in accordance with national and international academic standards.
  3. To promote high-quality scientific research in the field of marketing and encourage applied studies that address market challenges and support decision-making in organizations.
  4. To develop students’ analytical and critical thinking skills to enable them to evaluate marketing strategies and effectively utilize modern models and methods.
  5. To support application-based learning and practical experience through case studies, applied projects, and field training in collaboration with business institutions.
  6. To prepare students for effective integration into the local, regional, and global labor market, and enhance their professional readiness and job competitiveness.
  7. To instill the principles of innovation and entrepreneurial thinking in marketing solutions, and to motivate students to develop creative marketing ideas and projects.
  8. To promote awareness of social and ethical responsibility in marketing activities, and to encourage practices that achieve sustainable value for society and organizations.

For more details, please visit the following link: https://drive.google.com/file/d/12hDTNRDRlmuqmyrN9nQ4sHu1zP_8jIeq/view?usp=sharing  and Vision, Mission, and Goals – Department of Marketing Management – College of Administration & Economics.

Upon successful completion of the program requirements, graduates receive a Bachelor of Science (B.Sc.) degree in Marketing Management from the University of Mosul.

The program is classified at Level 6 of the Iraqi National Qualifications Framework (INQF), or its equivalent, in accordance with the regulations and guidelines of the Ministry of Higher Education and Scientific Research (MOHESR).

Special Admission Requirements

Admission to the Bachelor of Science (B.Sc.) in Marketing Management program is governed by the regulations and admission policies of the Ministry of Higher Education and Scientific Research (MOHESR) and the University of Mosul. Applicants must meet the approved admission criteria for Administration & Economics programs.

To be awarded the Bachelor of Science (B.Sc.) in Marketing Management, students must successfully satisfy all graduation requirements, including:

▪ Successful completion of all 240 ECTS credits, including all compulsory and elective courses specified in the curriculum.

▪ Achievement of the minimum graduation requirements in accordance with the regulations of the Ministry of Higher Education and Scientific Research (MOHESR) and the University of Mosul.

▪ Successful completion of all required laboratory work, field training, and other practical components of the program, where applicable.

▪ Compliance with all academic regulations governing assessment, progression, and graduation as approved by the Ministry of Higher Education and Scientific Research (MOHESR) and the University of Mosul.

 

For more details, please visit the following link: https://drive.google.com/file/d/12hDTNRDRlmuqmyrN9nQ4sHu1zP_8jIeq/view?usp=sharing

Recognition of Prior Learning (RPL)

Recognition of Prior Learning (RPL) and transfer of academic credits are considered only in cases of student transfer or course equivalency, in accordance with the regulations and instructions of the Ministry of Higher Education and Scientific Research (MOHESR) and the University of Mosul.

Program Learning Outcomes (PLOs)

Upon successful completion of the Bachelor of Science (B.Sc.) in Marketing Management program, graduates are expected to achieve the following Program Learning Outcomes (PLOs) or Graduate Outcomes (GOs), which describe the knowledge, skills, and professional competencies required upon graduation:

First: Knowledge and Understanding: Upon successful completion of the program, the student will be able to:

  1. Explains the fundamental concepts and theories in marketing management and related fields.
  2. Explains the nature of the marketing environment, its components, and its impact on organizational decisions.
  3. Identifies the scientific foundations of consumer behavior, marketing research, and customer relationship management.
  4. Demonstrates the role of digital marketing and modern technologies in enhancing organizational marketing performance.
  5. Understands the ethical principles and social responsibility associated with marketing practices.

Second: Subject-Specific Skills. Upon successful completion of the program, the student will be able to:

  1. Analyzes markets and marketing opportunities using appropriate scientific tools and methods.
  2. Develops marketing plans and strategies that align with the organization’s objectives.
  3. Employs digital marketing and multi-channel marketing tools in managing marketing activities.
  4. Uses marketing data and information to support management decision-making.
  5. Applies marketing research methods to collect, analyze, and interpret data.
  6. Evaluates marketing performance and proposes appropriate solutions to address marketing challenges.

Third: Thinking and Analytical Skills: Upon successful completion of the program, the student will be able to:

  1. Employs critical thinking in analyzing contemporary marketing issues and problems.
  2. Connects theoretical and practical aspects in various marketing situations.
  3. Develops creative solutions to improve marketing performance and enhance competitive advantage.
  4. Makes marketing decisions based on scientific analysis and available data.

Fourth: General and Transferable Skills: Upon successful completion of the program, the student will be able to:

  1. Communicates effectively, both verbally and in writing, in a business environment.
  2. Works collaboratively and responsibly within teams.
  3. Utilizes digital technologies and modern software to accomplish marketing tasks.
  4. Manages time and resources efficiently in performing professional activities and duties.
  5. Commits to continuous learning and stays up-to-date with the latest developments in marketing and business management.
  6. Conducts business with integrity and adheres to professional ethics.

For more details, please visit the following link: https://drive.google.com/file/d/12hDTNRDRlmuqmyrN9nQ4sHu1zP_8jIeq/view?usp=sharing

The Iraqi National Qualifications Framework (INQF) Matrix

The Bachelor of Science in Marketing Management program aligns with the Iraqi National Qualifications Framework (INQF) at Level 6. The following table illustrates how the program outcomes align with the key learning areas defined in the INQF, ensuring that graduates acquire the knowledge, skills, competencies, and professional values ​​necessary to practice marketing activities effectively and to engage in lifelong learning.

1. Teaching and learning strategies
– To enable students to understand marketing concepts and develop marketing solutions to the challenges faced by organizations.

To impart marketing knowledge in all its forms to students and foster a deep understanding of the various subject areas.

To equip students with the essential marketing skills and knowledge required by marketing professionals in different organizations.
2. Evaluation methods
– Formative assessment is a type of assessment that identifies a student’s strengths and weaknesses during the semester and determines their progress toward achieving learning outcomes. Formative assessment consists of tasks and assignments determined by the course instructor and approved by the college/institute council. These may include, for example, daily quizzes, homework assignments, reports, projects, field visits, discussions, clinical requirements, etc., depending on the nature of the course.

– Summative assessment is a type of assessment conducted mid-semester and at the end of the semester. It evaluates student achievements and ensures that the student has indeed achieved the learning outcomes. Summative assessment consists of two parts: a mid-semester exam and a final exam. It may also include a practical or clinical exam.

Course and Program Learning Outcomes Matrix

The program’s learning outcomes are achieved through the integrated delivery of the marketing management curriculum. The following matrix illustrates the alignment between core courses and program learning outcomes, demonstrating how each course contributes to developing the knowledge, skills, and professional competencies expected of graduates.

Program Skills Outline
  Learning outcomes required from the program
Year / Level Tutorial Code Tutorial Name Required or Elective Knowledge and understanding Skills Values
1 2 3 4 1 2 3 4 1 2 3 4
Semester One MMM1101 Principles of Business Management C * * * * * * * * * * * *
MMM1102 Principles of Marketing Management C * * * * * * * * * * * *
MMM1103 principles of Accounting C * * * * * * * * * * * *
MMM1104 principles of economics C * * * * * * * * * * * *
UOM1041 Human Right & Democracy B * * * * * * * * * * * *
UOM1011 Arabic  1 B * * * * * * * * * * * *
Semester

Two

 MMM1205 Fundamentals of Management C * * * * * * * * * * * *
MMM1206 Fundamentals of Marketing Management C * * * * * * * * * * * *
MMM1207 Principle of Statistics C * * * * * * * * * * * *
MMM1208 Strategic Management C * * * * * * * * * * * *
UOM1031 Computer B * * * * * * * * * * * *
UOM1021 English  1 B * * * * * * * * * * * *
Semester

Three

 MMM-23007 Marketing Services C * * * * * * * * * * * *
MMM-23008 Marketing Value Chain Management C * * * * * * * * * * * *
MMM-23009 Fundamentals of Marketing Mix C * * * * * * * * * * * *
MMM-23010 Quantitative Methods in MARKETING B * * * * * * * * * * * *
MMM-23011 Negotiation Management C * * * * * * * * * * * *
UOM- 1032 Computer & AI B * * * * * * * * * * * *
UOM- 1022 English  2 B * * * * * * * * * * * *
Semester

Four

 MMM-24012 Principles of Marketing Mix C * * * * * * * * * * * *
MMM-24013 Brand Management and Positioning C * * * * * * * * * * * *
MMM-24014 Marketing Information Systems C * * * * * * * * * * * *
MMM-24015 Marketing Organization Management C * * * * * * * * * * * *
MMM-24016 Sales Management C * * * * * * * * * * * *
UOM- 2010 Crimes of the defunct Iraqi Baath Party B * * * * * * * * * * * *
UOM- 1012 Arabic  2 B * * * * * * * * * * * *
Semester

Five

 MMM-35017 Global Marketing C * * * * * * * * * * * *
MMM-35018 MarketingData  Base C * * * * * * * * * * * *
MMM-35019 Consumer Bhavior C * * * * * * * * * * * *
MMM-35020 Marketing Risk Management C * * * * * * * * * * * *
MMM-35021 Knowledge Marketing C * * * * * * * * * * * *
MMM-35022 Marketing Quality Management C * * * * * * * * * * * *
MMM-35023 Marketing Performance C * * * * * * * * * * * *
Semester

Six

 MMM-36024 Marketing Strategies C * * * * * * * * * * * *
MMM-36025 Entrepreneurial Marketing C * * * * * * * * * * * *
MMM-36026 viral marketing C * * * * * * * * * * * *
MMM-36027 Marketing Research C * * * * * * * * * * * *
MMM-36028 Political Marketing C * * * * * * * * * * * *
MMM-36029 Customer Experience C * * * * * * * * * * * *
MMM-36030 Scientific research methods S * * * * * * * * * * * *
Semester

Seven

 MMM-47031 Influencer Marketing C * * * * * * * * * * * *
MMM-47032 Customer Realationship Management C * * * * * * * * * * * *
MMM-47033 Contemporary Marketing Studies C * * * * * * * * * * * *
MMM-47034 Matketing Ethics C * * * * * * * * * * * *
MMM-47035 Electronic Marketing C * * * * * * * * * * * *
MMM-47036 Pharmaceutical Marketing C * * * * * * * * * * * *
MMM-47037 Industrial Marketing C * * * * * * * * * * * *
Semester

Eight

 MMM-48038 AI & Marketing Automation C * * * * * * * * * * * *
MMM-48039 Sustainable Marketing C * * * * * * * * * * * *
MMM-48040 Sports Marketing C * * * * * * * * * * * *
MMM-48041 Banking Marketing C * * * * * * * * * * * *
MMM-48042  Marketing crimes C * * * * * * * * * * * *
MMM-48043 Tourist & Hotles Marketing C * * * * * * * * * * * *
Search Project C * * * * * * * * * * * *

Graduate Professional profiles or Graduate Occupational profile

Bachelor of Science in Marketing Management graduates are qualified for professional careers in a wide range of public and private sectors, including:

Work opportunities are available in the following entities and sectors:

Ministry of Commerce, Ministry of Culture, Ministry of Health, Ministry of Agriculture, Ministry of Youth and Sports, Ministry of Electricity, Civil Society Organizations, Ministry of Housing and Municipalities, and Ministry of Electricity. Positions include:

  • Company or Branch Manager
  • Sales Manager
  • Purchasing Manager
  • Customer Relations Manager
  • Main and Branch Warehouse Manager
  • Marketing and Sales Consultant
  • Marketing and Sales Expert
  • Sales Representative
  • Digital Advertising Promoter
  • Public Services Marketer
  • And can works in universities, research centers, and higher education institutions following the completion of postgraduate studies.

Opportunities for further studies or postgraduate studies.

Graduates with a Bachelor of Science in Marketing Management can pursue postgraduate studies and benefit from professional development opportunities in the following areas:

Examination, Assessment, and Grading Regulations

The Marketing Management program adopts the examination, assessment, and grading regulations approved by the Ministry of Higher Education and Scientific Research and the University of Mosul. Student performance is assessed through

Graduation Requirements

To obtain a Bachelor of Science degree in Marketing Management, students must successfully fulfill all graduation requirements according to the regulations of the Ministry of Higher Education and Scientific Research and the University of Mosul, including:

  • Successful completion of all credit hours (240 ECTS credits), including all required and elective courses as specified in the curriculum.
  • Meeting the minimum graduation requirements, including the required cumulative GPA, according to applicable regulations.
  • Successful completion of the graduation project, in addition to all summer internship requirements.
  • Fulfillment of all academic and administrative requirements necessary for obtaining a bachelor’s degree.

Study Methodology

The Bachelor of Science in Marketing Management is a four-year, full-time undergraduate program offered according to the Bologna Process, comprising 240 credit hours (ECTS). The program adopts a student-centered approach, integrating theoretical lectures, practical applications, field training, project-based learning, and modern marketing and sales management software. Students are trained in the use of accredited computer-aided marketing and sales software, marketing environment analysis, and other specialized marketing and service applications. These learning activities are supported by seminars, technical workshops, and practical training to enhance students’ technical competence, digital skills, and readiness for marketing activities.

Program Coordinator

Bachelor of Science in Marketing Management Program Coordinator

The Program Coordinator is responsible for the overall coordination, implementation, and continuous improvement of the Bachelor of Science in Marketing Management program. Their role includes overseeing curriculum implementation, monitoring the achievement of graduate learning outcomes, coordinating academic activities between faculty and students, supervising practical and field training activities, and ensuring compliance with the University of Mosul’s quality assurance policies, the Ministry of Higher Education and Scientific Research’s regulations, and program accreditation requirements. The Program Coordinator also supports curriculum review and development to ensure the program keeps pace with advancements in marketing management, market and societal needs, and emerging technologies.