10 February، 2026

The Department of Business Administration – College of Administration and Economics at the University of Mosul Discusses a Higher Diploma Thesis on Sustainable Marketing The University of Mosul – College of Administration and Economics – Department of Business Administration discussed, on Tuesday, 10 February 2026, a higher diploma thesis entitled: “The Role of Certain Organizational Factors in Promoting Sustainable Marketing: An Analytical Study of a Sample of Employees at Asiacell Telecommunications Company in the City of Mosul” The thesis was submitted by the student Omar Adel Ahmed and defended in Discussion Hall No. (2). The study aimed to identify the impact of several organizational factors — represented by organizational culture, sustainable leadership, organizational creativity, and top management support — in promoting the concept of sustainable marketing within Asiacell Telecommunications Company in Mosul. The study reached a number of conclusions, most notably that organizational factors represent a central and essential element in strengthening sustainable marketing practices within Asiacell, contributing to the company’s strategic orientation and the achievement of marketing sustainability. The examination committee consisted of: Assistant Professor Dr. Bashar Thaker Al-Qutji University of Mosul – College of Administration and Economics / Chair Assistant Professor Dr. Ahmed Yousif Al-Bajari University of Mosul – College of Administration and Economics / Member Lecturer Dr. Israa Tariq Al-Mallah University of Mosul – College of Administration and Economics / Member Lecturer Dr. Mustafa Abi Saeed Al-Dewhaji University of Mosul – College of Administration and Economics / Member and Supervisor