College of Administration and Economics

The Department of Business Administration at the Faculty of Administration and Economics / University of Mosul discussed on Thursday 10 November 2022.. the doctoral thesis entitled “The impact of marketing lightness in reducing marketing risk through information awareness: an analytical study of the opinions of a sample of employees in scientific offices and stores operating in the city of Mosul .

Part of discussion was attended by Prof. Dr. Thaer Ahmed Saadoun Al-Samman, Dean of the College.The study submitted by the researcher “Ahmed Yousef Fathy” in the Department of Business Administration. The objective of the study is to diagnose the nature of the relationship and the impact between marketing lightness and marketing risk in the presence of the intermediate role that information awareness can play in enhancing the relationship and its effects, as studies have confirmed that marketing lightness is one of the most important factors that enable organizations to adapt to the environment and its variables, by increasing the ability of the organization to sense the market in order to seize the opportunities in the environment before competitors, and enable the organization to Make their marketing decisions quickly and implement them with high flexibility.The discussion committee was chaired by Prof. Dr. Yousef Hajim Sultan from the University of Kufa and with the membership of Prof. Dr. Hashim Fawzi Al-Abadi from the University of Kufa, Assistant Professor Dr. Munther Khader Yacoub, Assistant Professor Dr. Ahmed Younis Al-Sabawi and Assistant Professor Dr. Mohammed Mahmoud Hamed and the membership and supervision of Prof. Dr. Alaa Abdul Salam Yahya Al-Hamdani.