24 November، 2022
A master’s thesis in the Department of Business Administration discusses the contribution of emotional marketing in brand promotion: an analytical study of a sample of Asiacell mobile telecommunications customers in Iraq.
The Department of Business Administration at the College of Administration and Economics, University of Mosul, discussed on Thursday 24, November 2022, the master’s thesis tagged “The contribution of emotional marketing to brand promotion: an analytical study of a sample of Asiacell mobile communications company’s customers in Iraq”.
The current study submitted by the student “Maryam Iyad Youssef” aimed to diagnose the role played by emotional marketing in strengthening the brand of the company surveyed, and Asiacell Mobile Communications Company in Iraq was chosen as a field of study.The discussion committee was headed by the Dean of the College, Prof. Dr. Thaer Ahmed Saadoun Al-Samman, and the membership of Prof. Dr. Durman Suleiman Sadiq from the University of Duhok, and Assistant Professor Dr. Laila Jarallah Khalil, under the supervision and membership of Assistant Professor Dr. Alaa Abdul Salam Yahya Al-Hamdani .
