The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed on Monday 12 December 2022, the master’s thesis tagged “Proactive marketing and its role in enhancing market share / an exploratory study in a number of commercial companies in Iraq”

Part of it was attended by the Assistant President for Administrative and Financial Affairs, Prof. Dr. Waheed Mahmoud Al-Ibrahimi, and the Dean of the Faculty, Prof. Dr. Thaer Ahmed Saadoun Al-Samman.This current study submitted by the student “Roaa Saab Adel” aimed at a proactive approach in the field of marketing, an important requirement for the success of contemporary organizations, which is one of the main components to achieve innovation, creativity and discrimination, and organizations undertake the task of monitoring and follow-up accordingly.The discussion committee was headed by Assistant Professor Dr. Raad Adnan Raouf, and the membership of Assistant Professor Dr. Elham Nazim Abdul Hadi from the University of Karbala, and Assistant Professor Dr. Bashar Zakir Saleh, under the supervision and membership of Assistant Professor Dr. Muhammad Mahmoud Hamed.