College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “Marketing orientation is an introduction to enhance organizational reputation / a field study at Al-Noor University College”

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman and the Assistant for Administrative Affairs.

The aim of the current study submitted by the student “Alaa Muzaffar Attia”
In the Marketing Management Department to: Measuring the role of marketing orientation in its dimensions (service orientation, service orientation, Zayon,
Orientation towards the competitor, orientation towards society) in enhancing the organizational reputation in its dimensions (quality of service, creativity, social responsibility), through a survey of the opinions of a sample of employees at Al-Noor University.

The study concluded that there are two significant correlation and effect relationships between the independent variable marketing orientation and the variable approved organizational reputation at the university studied at the macro and micro levels.

The discussion committee was headed by Prof. Dr. Kawa Muhammad Faraj Qardaghi from the University of Sulaymaniyah, and the membership of Assistant Professor Dr. Raghad Muhammad Yahya, and Assistant Professor Dr. Bashar Zakir Saleh, and under the supervision and membership of Assistant Professor Dr. Muhammad Mahmoud Hamed and Assistant Professor Dr. Alaa Abdul Mawgoud Al-Ani.