College of Administration and Economics

The Department of Management Information Systems at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The Impact of Electronic Marketing Disinformation on Customer Behavior: An Exploratory Study of the Opinions of a Sample of Restaurant Customers in the City of Mosul”.

Part of it was attended by the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.

The aim of the current study submitted by the student “Farah Ahmed Youssef”
In the Department of Management Information Systems to: Diagnosis of the impact of the results of this marketing misinformation on customer behavior after purchase, specifically marketing misinformation except electronic in restaurants. In order to achieve this goal, a hypothetical study model was built, which includes variables and dimensions of the study.

The study concluded the most important conclusions: that most of the practices of electronic marketing misinformation are through misleading pricing by restaurants in the city of Mosul.

The discussion committee was headed by Prof. Dr. Amer Abdul Razzaq Abdul Mohsen, and the membership of Assistant Professor Dr. Muhammad Mahmoud Hamed, and Assistant Professor Dr. Rabee Ali Zakir from Al-Hamdaniya University, under the supervision and membership of Prof. Dr. Muhammad Mustafa Hussein.