College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “Strategic Orientation: An Introduction to Enhancing the Dimensions of Environmental Marketing / An Analytical Study of the Opinions of a Sample of Employees in the Nineveh Environment Directorate”.

The current study submitted by the student “Shorouq Saadallah Ali”
In the Department of Marketing Management to: Testing the nature of the relationship and impact between the variables of the study, which is the strategic direction in its dimensions
(Proactive orientation, analytical orientation, future orientation and technology-oriented).

The study concluded the most important conclusions:
1_ The organization did not respond to the environmental variables surrounding it very quickly.

2- The organization has not worked sufficiently to use modern technological means in the field of environmental work.

The discussion committee was chaired by Assistant Professor Dr. Munther Khader Yaqoub, and the membership of Assistant Professor Dr. Iman Bashir Mohamed, and Assistant Professor Dr. Sarah Ali Saeed Jassim from the University of Baghdad, under the supervision and membership of Assistant Professor Dr. Bashar Zakir Saleh.