College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “Marketing deception and its impact on customer confidence

An exploratory study of the opinions of a sample of customers of tourism and travel companies in the city of Mosul”

Part of it was attended by the Assistant President of the University, Prof. Dr. Mounir Salem Taha, and the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.

The aim of the current study submitted by the student “Hala Saddam Abdullah Al-Ahmad” in the Department of Marketing Management to: Highlighting the two variables of the study (marketing deception and customer confidence), because of their great importance for companies and customers alike, the researcher adopted the descriptive analytical approach in presenting the applied framing of the study.

The study concluded the most important conclusions: There is an inverse correlation of significant statistical significance between marketing deception in its dimensions and customer confidence in its dimensions and at the macro and micro levels.

The discussion committee was headed by Assistant Professor Dr. Muhammad Mahmoud Hamid Al-Mulla Hassan, and the membership of Assistant Professor Dr. Dergham Ali Muslim Al-Amidi from the Middle Euphrates University / Administrative Technical College / Kufa, and Assistant Professor Dr. Bashar Zakir Saleh, under the supervision and membership of Assistant Professor Dr. Munther Khalaf Yaqoub.