College of Administration and Economics

The Department of Business Administration at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “Marketing agility and its contribution to enhancing brand quality: an analytical study of the opinions of a sample of customers in Asiacell Mobile Communications Company in Iraq / Nineveh Governorate”.

The aim of the current study submitted by the student “Zaid Khalaf Rasho”
In the Department of Business Administration to: Identifying marketing agility and its contribution to enhancing brand quality: An analytical study of the opinions of a sample of customers and employees in Asiacell Mobile Communications Company in Iraq, Nineveh Governorate, the study sought to provide a theoretical framework for marketing agility and in terms of its dimensions (proactivity, speed, flexibility, responsiveness).

The study concluded with the most important conclusions: the existence of a positive impact of marketing lightness on brand quality at the macro and micro levels, an indication of the moral role of marketing agility in enhancing brand quality in the researched organization.

The discussion committee was headed by Prof. Dr. Alaa Abdel Salam Yahya Al-Hamdani, and the membership of Prof. Dr. Nagham Ali Jassim from Al-Mustansiriya University, and Assistant Professor Dr. Bassam Munib Ali, under the supervision and membership of Prof. Dr. Alaa Haseeb Abdel Hadi.