College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis entitled “The Role of Competitive Intelligence Dimensions in Enhancing Sustainable Marketing Performance: An Analytical Study of the Opinions of a Sample of Employees at the Northern State Company for Cement / Hammam Al-Alil Cement Plant.”

The current study, submitted by the student Mohammed Younis Mohammed Sultan Al-Ukaydi in the Department of Marketing Management, aimed to examine the nature of the relationship and the impact between the study variables: competitive intelligence dimensions (planning, data collection, analysis, and dissemination). Conceptually, the study addressed competitive intelligence as an independent variable, highlighting its importance in providing quick answers to why some organizations occupy leading positions while others fail despite having abundant resources.

The study reached several conclusions, the most important of which are:

1. The organization’s inability to motivate its employees to document the competitive knowledge they possess through learning and experience.

2. The organization’s failure to create a balance between the required quality level and the cost.

The discussion committee was chaired by Asst. Prof. Dr. Mundher Khudhur Yaqoub Al-Muhtadi, and included Asst. Prof. Dr. Mohammed Mahmoud Hamed, Asst. Prof. Dr. Abdullah Mahmoud Abdullah from Tikrit University, and supervised by and included as a member Asst. Prof. Dr. Jirjis Umair Abbas.