The Department of Business Administration at the College of Administration and Economics, University of Mosul, witnessed on Sunday, August 2, 2026, the defense of a Master’s thesis titled “The Contribution of Digital Platforms to Enhancing Pink Marketing,” presented by student Fayrouz Nabeel Salim Kamil Al-Sulaifani, in Discussion Hall No. (1).

​The study aimed to identify the status of the two study variables—digital platforms and pink marketing—in the investigated organization, as well as to determine the statistically significant correlational and causal relationships between them. This contributes to enhancing modern marketing practices and improving the capacity of organizations to target markets more effectively.

​The study reached a number of conclusions, most notably the existence of a statistically significant positive correlation between digital platforms and pink marketing. Furthermore, the findings demonstrated a statistically significant impact of digital platforms on enhancing pink marketing at the overall level, highlighting the importance of utilizing digital technologies and platforms to develop marketing strategies and boost organizations’ ability to achieve their marketing objectives.

​The defense committee consisted of : ​Assoc. Prof. Dr. Ahmed Younis Muhammad Al-Sabaawi – College of Administration and Economics / University of Mosul – Chairman, ​Assoc. Prof. Dr. Ihsan Muhsin Hussein – College of Administration and Economics / University of Zakho – Member,  ​Assoc. Prof. Dr. Ahmed Yousif Fathi – College of Administration and Economics / University of Mosul – Member and  ​Prof. Dr. Alaa Abd Al-Salam Yahya Al-Hamdani – College of Administration and Economics / University of Mosul – Member and Supervisor.