The Marketing Management Department at the College of Administration and Economics, University of Mosul, Discusses a Master’s Thesis on the Role of Predictive Marketing in Enhancing the Effectiveness of Marketing Decisions
zaidalmahrooq2026-08-30T19:27:31+00:00The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed on Sunday, August 30, 2026, a Master's thesis entitled "The Role of Predictive Marketing in Enhancing the Effectiveness of Marketing Decisions: Digital Twin as a Mediating Variable in the Telecommunications Sector," submitted by the student Amna Yasser Mal Allah Al-Ma'adidi, in Discussion Hall No. (1). The study aimed to diagnose the nature of the correlation and impact between predictive marketing and the effectiveness of marketing decisions, while testing the mediating role of the digital twin in enhancing this relationship, thereby contributing to the development of [Read More]
