The University of Mosul – College of Administration and Economics – Department of Marketing Management Discusses Master’s Thesis on the Role of Stealth Marketing in Enhancing Customer Trust

2026-08-05T17:51:38+00:00

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed on Monday, August 3, 2026, the discussion of the Master's thesis entitled "Stealth Marketing and Its Role in Enhancing Customer Trust in the Commercial Sector," presented by the student Omar Abdulrahman Sabbar Al-Aithawi, in Discussion Hall No. (1). ​The study aimed to identify the concepts of stealth marketing and customer trust along with their dimensions, and to diagnose the nature of the correlation and impact relationship between them at both total and partial levels, contributing to the understanding of the role of modern marketing practices [Read More]