The Department of Industrial Management at the College of Administration and Economics, University of Mosul, witnessed on Sunday, May 24, 2026, the defense of a PhD dissertation entitled: “The Moderating Role of Experiential Marketing in the Relationship between Collaborative Manufacturing and Mass Customization Technologies” submitted by Ahmed Hussein Khenfas. The study aimed to examine the moderating role of experiential marketing in the impact relationship between collaborative manufacturing and mass customization technologies through an applied study conducted at Al-Zawraa State Company in Baghdad. It also sought to identify the extent to which experiential marketing practices contribute to enhancing production efficiency and improving [Read More]