College of Administration and Economics

The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed the master’s thesis tagged “The interactive role of emotional intelligence in the relationship between marketing integrity and customer preferences / a field study at Asiacell Telecommunications Company in Nineveh Governorate”

Part of it was attended by the Assistant President of the University of Mosul for Scientific Affairs, Prof. Dr. Munir Salem Taha, and the Dean of the Faculty, Prof. Dr. Thaeir Ahmed Saadoon Al-Samman.

The aim of the current study submitted by the student “Rana Maher Saeed”
In the Marketing Management section to: Test the interactive role played by emotional intelligence in the relationship between marketing integrity and customer preferences in Asiacell Communications as a research field, and the extent to which the surveyed company adopts marketing integrity in its activities.

The study concluded to the most important conclusions: the existence of a significant impact of emotional intelligence in the relationship between marketing integrity and customer preferences, and based on those results and interviews conducted by the researcher interpreted those results and resulted in proposals centered on two directions, the first direction of the company field of study, and the second direction of researchers as proposed future studies.

The discussion committee was headed by Assistant Professor Dr. Muhammad Mahmoud Hamed, and the membership of Assistant Professor Dr. Ahmed Abbas Hammadi from the University of Fallujah, and Assistant Professor Dr. Bashar Zakir Saleh, under the supervision and membership of Prof. Dr. Raad Adnan Raouf.