The Department of Marketing Management at the College of Administration and Economics, University of Mosul, discussed on Monday, August 31, 2026  in Discussion Hall No. (1) the Master’s thesis titled "Strategic Monitoring as an Approach to Enhancing Pharmaceutical Marketing Strategies: The Mediating Role of Marketing Decision Quality in the Pharmaceutical Sector", submitted by the student Taiba Muhammad Idris Nadeem Al-Tamimi. ​The study aimed to diagnose the level of strategic monitoring adoption in the surveyed organizations and demonstrate their level of interest in practices related to sensing and analyzing internal and external environmental variables associated with pharmaceutical activity, as well as measuring [Read More]