The College of Administration and Economics at the University of Mosul, represented by the Department of Marketing Management, witnessed on Wednesday, July 8, 2026, the discussion of the Master's thesis entitled: "The Role of Marketing Digital Transformation in Enhancing Customer Experience: The Mediating Role of Digital Marketing Strategies in the Commercial Sector", submitted by the student Thawab Mohammed Othman Al-Hasnyani, in Discussion Hall No. (1) at the College's Deanship. ​The study aimed to demonstrate the role of marketing digital transformation in enhancing customer experience through the mediating role of digital marketing strategies, by identifying the concepts and dimensions of the study's [Read More]