University of Mosul – College of Administration and Economics – Department of Marketing Management Discusses a Master’s Thesis on the Impact of Offensive Marketing on Achieving Marketing Success
zaidalmahrooq2026-07-11T13:38:26+00:00The Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed on Thursday, July 9, 2026, the discussion of the Master's thesis entitled: "The Role of Offensive Marketing in Enhancing Marketing Success in the Private Education Sector", submitted by the student Mohammed Sata'a Mudhafar Al-Rawi, in Discussion Hall No. (1) at the College's Deanship. The study sought to diagnose the level of employees' awareness regarding the concept of offensive marketing and its dimensions, and to demonstrate its role in achieving marketing success. Furthermore, it aimed to test the nature of the correlation and impact between offensive [Read More]
