The Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed on Thursday, August 6, 2026 the defense of the master's thesis entitled "The Role of Customer Intelligence in Enhancing Sustainable Competitive Advantage in the Commercial Sector," presented by the student Atheer Khalil Ibrahim Al-Jubouri. ​The study aimed to demonstrate the nature of the correlation and impact relationships between customer intelligence as an independent variable and sustainable competitive advantage as a dependent variable, at both the macro and micro levels, thereby contributing to clarifying the importance of utilizing and analyzing customer information in supporting marketing decisions [Read More]