The Department of Marketing Management at the College of Administration and Economics, University of Mosul, held on Mo day, July 20,2026 a discussion for the Master’s thesis titled "The Role of Marketing DNA in Enhancing Digital Knowledge Transformation in the Oil Sector," presented by the student Mohammed Ghanem Jihad Al-Jeraisi, in Discussion Hall No. (1). ​The study aimed to investigate the nature of the correlation and impact relationships between Marketing DNA in its dimensions (structural, behavioral, and cognitive) and Digital Knowledge Transformation in its dimensions (technology integration, innovation and creativity, strategic management and governance, and customer focus), thereby contributing to the [Read More]