The Department of Marketing Management at the College of Administration and Economics, University of Mosul, witnessed on Monday, August 10, 2026, the defense of the Master's thesis titled "The Role of Marketing Automation in Enhancing Customer Experience: Omnichannel Marketing as a Mediating Variable in Al-Hayat International Hospital," presented by the student Burooj Ammar Abdulilah Mahmoud Al-Hayali, in Discussion Hall No. (1). ​The study aimed to diagnose the nature of the correlation and impact between marketing automation and enhancing customer experience, and to test the mediating role of omnichannel marketing in this relationship, thereby helping to clarify the impact of utilizing modern [Read More]